Sproxil

Sproxil
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The consequences of counterfeit pharmaceuticals result in at least 700,000 deaths per year just from fake TB and antimalarial drugs alone, yet the total fatalities that occur from failure to receive genuine medication are substantially higher. Counterfeiters often focus their efforts on emerging markets, where resources and regulations are more sparse and the consumer has […]Continue reading «Sproxil»

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The consequences of counterfeit pharmaceuticals result in at least 700,000 deaths per year just from fake TB and antimalarial drugs alone, yet the total fatalities that occur from failure to receive genuine medication are substantially higher. Counterfeiters often focus their efforts on emerging markets, where resources and regulations are more sparse and the consumer has minimal recourse.

Sproxis’ goal: to make sure people get the right medicine. In order to successfully combat counterfeit pharmaceuticals, we needed to ensure that certain factors were in place — a reliable security infrastructure, widespread access to consumers, education to facilitate implementation, and overall ease of use. One thing we knew was that mobile phone technology continued to enjoy increasingly high adoption even in emerging markets. So we turned our attention to empowering consumers to use their mobile phones to join the fight against counterfeiting.

Even though we have started with and will continue to have a humanitarian focus – protecting consumers from fake and dangerous counterfeits – the simple sophistication and ease of use of our solution, and our ability to reach and interact directly with consumers, now also allows us to assist in a number of other industries: cosmetics in Ghana, automotive parts in India, electrical cables in Kenya, and even luxury underwear.

Operating in five countries across three continents and publicly endorsed by the governments of Nigeria and Kenya, we’ve processed over 5 million verifications since our founding in 2009.

 

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(209) 877 7694


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