RunKeeper

RunKeeper
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Launched in 2008, RunKeeper is a GPS fitness-tracking application supporting more than 12 million users. As Fitocracy’s biggest competition, is a social platform for people to track, understand and share their fitness progress. It is a Boston-based company, which raised $10 million in a Series B financing, led by Spark Capital. It also hosts a built-out Health Graph displaying health […]Continue reading «RunKeeper»

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Launched in 2008, RunKeeper is a GPS fitness-tracking application supporting more than 12 million users. As Fitocracy’s biggest competition, is a social platform for people to track, understand and share their fitness progress.

It is a Boston-based company, which raised $10 million in a Series B financing, led by Spark Capital. It also hosts a built-out Health Graph displaying health and fitness related data, specific to the user. The company tends to target “Fitness Freaks” – individuals who are committed to a fitness lifestyle.

RunKeeper allows mobile phones to replace tracking methods traditionally monitored by an athletic trainer. With RunKeeper, users track their run, walks or hikes using the GPS already installed in their phones. A free smartphone application, available for both iOS and Android, RunKeeper integrates with the built-in music function of the phone and social networks like Facebook, Twitter and Foursquare. This application also has an online social network of users that share progress, goals, training programs and mapped routes. What makes this application unique is having released an open API for outside developers to plug into users’ feeds.

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