DietBet

DietBet
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Based in New York, DietBet was founded in 2011 by Jamie Rosen. DietBet is a four-week long social dieting game. It challenges the participants to lose 4% of their weight. To begin, everyone puts money into the pot. After four weeks, whoever’s hit their 4% goal is a winner and splits the pot. It received $1.1 […]Continue reading «DietBet»

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Based in New York, DietBet was founded in 2011 by Jamie Rosen. DietBet is a four-week long social dieting game. It challenges the participants to lose 4% of their weight. To begin, everyone puts money into the pot. After four weeks, whoever’s hit their 4% goal is a winner and splits the pot. It received $1.1 million seed funding.

The game is predicated on well-known principles of behavioral economics. A University Pennsylvania study found that people who were paid to lose weight (particularly if they also had their own money at risk) were 500% more likely to reach their weight-loss goals. Research at Harvard Med School has also found that it’s easier to lose weight with friends than it is to lose it alone.

Mixing friendly competition with financial incentives has the proven effect of hypermotivating players to lose weight. The company does not prescribe any specific weight-loss products or programs. Its mission is simply to incentivize dietbetters to kickstart a healthier lifestyle. The newest ongoing bets include celebrity bet like “Sean Kingston Summer Slim Down”.


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